AI Foods

Authentically Italian  ·  Nothing Artificial

Food for the soul · Made slowly · Made with passion

10%  of every sale funds a child's education
Divergent Learning Community CIC
Company No. 16765759
divergentlearningcommunity.org.uk
Shop Now How to Order

Our Story

Where tradition
meets innovation

Born from generations of Italian family recipes and a deep love for authentic flavour, AI Foods brings the genuine taste of Italy to your table — made slowly, in small batches, with organic tomatoes and natural ingredients.

For us, food has always been about more than the meal itself — it's about bringing family and friends together around a table.

The AI in our name stands for Authentically Italian. Nothing more, nothing less. No artificial ingredients, no shortcuts, no compromise. Every jar is crafted by hand and ready within 48 hours of your order.

Based in Ruislip, West London — bringing a little piece of Italy to the neighbourhood, one jar at a time.

Our tomatoes, herbs and ingredients are sourced from sun-drenched Italian farms and the finest British producers — provenance you can taste in every jar.

Organic Tomatoes
Made with organic tomatoes and the finest natural ingredients.
Small Batch
Handcrafted in small quantities to guarantee quality in every jar.
No Additives
Pure, natural ingredients. Nothing artificial. Ever.
48 Hour Lead Time
Made fresh to order. Your jars ready within two days.
British & Italian Provenance
Sun-drenched Italian farms for our tomatoes and herbs. The finest British producers for our supporting ingredients. Provenance you can taste.

10%  of every sale funds a child's education

Divergent Learning Community CIC
Company No. 16765759
divergentlearningcommunity.org.uk

Our Range

Handcrafted with passion

450ml glass jars  ·  organic tomatoes  ·  natural ingredients  ·  48 hour lead time

Classica (Classic Tomato & Garlic)
The foundation of Italian cooking. Rich, sun-ripened organic tomatoes blended with aromatic garlic.
Perfect for: pasta sauces · pizza bases · risottos
£2.50
450ml
Rustica (Rustic Tomato, Onion & Garlic)
A heartier passata with layers of flavour. Sweet onions and aromatic garlic complement rich organic tomatoes.
Perfect for: bolognese · meat sauces · hearty stews
£2.60
450ml
Basilico (Mediterranean Tomato & Basil)
The essence of Italian summer. Fresh basil brings aromatic brightness to this smooth, fragrant passata made with organic tomatoes.
Perfect for: caprese · light pasta sauces · bruschetta
£2.70
450ml
Arrabbiata (Spicy Tomato & Chilli)
For those who love a kick. Organic chillies add vibrant heat to premium tomatoes with authentic Italian fire.
Perfect for: arrabbiata · spicy pizza · fusion dishes
£2.70
450ml
Peperonata (Sweet Pepper & Tomato)
A colourful twist on tradition. Organic sweet peppers add depth, natural sweetness and vibrant colour to sun-ripened tomatoes.
Perfect for: Mediterranean dishes · shakshuka
£2.80
450ml
Napoli (Tomato & Oregano)
Classic Italian simplicity. Earthy, aromatic oregano perfectly complements sun-ripened organic tomatoes in this traditional passata.
Perfect for: pizza sauces · marinara · Italian classics
£2.70
450ml
Affumicata (Smoky Tomato)
A contemporary Italian twist. Organic smoked paprika adds depth and subtle smokiness to premium tomatoes.
Perfect for: BBQ dishes · smoky pasta · gourmet pizzas
£2.80
450ml
Mascarpone (Tomato & Mascarpone)
Luxuriously rich and creamy. Italian mascarpone blended with organic tomatoes creates an indulgent, velvety passata.
Perfect for: creamy pasta · vodka sauce · gourmet dishes
£3.20
450ml
Puttanesca (Tomato, Olives, Capers & Garlic)
Bold and intensely flavourful. Organic tomatoes with olives, capers and garlic — an authentic Neapolitan classic.
Perfect for: pasta puttanesca · seafood · bold pizzas
£2.90
450ml

300ml glass jars  ·  organic tomatoes  ·  natural ingredients  ·  48 hour lead time

Classic Basil Pesto
Pesto alla Genovese — the original. Fresh basil, garlic, pine nuts, Parmigiano, Pecorino and extra virgin olive oil. Made the traditional way.
Perfect for: pasta · bruschetta · grilled fish
£3.50
300ml
Trapanese Pesto
A centuries-old Sicilian classic from Trapani. Almonds, fresh tomatoes, basil and olive oil — delicate, refreshing, traditionally served with busiate pasta.
Perfect for: busiate · spaghetti · grilled vegetables
£3.75
300ml
Pesto Calabrese
A distinctive, creamy and slightly spicy pesto from Calabria. Roasted red peppers, onion, tomatoes and chilli blended to a rich, warming sauce.
Perfect for: pasta · bread · grilled meats
£3.50
300ml
Mint Pesto
A fresh, summery Italian classic. Fresh mint, basil, pine nuts, Parmigiano and extra virgin olive oil — light, aromatic and wonderfully seasonal.
Perfect for: summer pasta · lamb · antipasti
£3.25
300ml
Sun-Dried Tomato Pesto
A Sicilian speciality. Intense sun-dried tomatoes with Pecorino, olive oil, pine nuts and almonds — rich, versatile and deeply flavourful.
Perfect for: pasta · pizza · bread
£3.75
300ml
Black Olive Pesto
From the culinary heritage of Calabria. Black olives, basil, sun-dried tomatoes, capers and olive oil — blended to a thick, rustic consistency.
Perfect for: bruschetta · pasta · cheese boards
£3.50
300ml
Limited Edition
Matcha Pesto
Our bold contemporary creation. Matcha blended with mint, basil, parsley, garlic, pine nuts, spring onions and Parmigiano — where Italian tradition meets Japanese earthiness.
Perfect for: pasta · rice · adventurous cooks
£4.00
300ml

Par-baked stone-baked base  ·  your choice of AI Foods passata  ·  optional AI Foods pesto  ·  authentic Italian recipe cards

La pizza fatta in casa — the way it was always meant to be.

The AI Foods Pizza Kit

Everything you need for an authentic Italian pizza experience at home. Choose your passata, add your toppings, and finish in a hot oven. Simple. Italian. Delicious. Each kit includes a par-baked stone-baked base, your choice of AI Foods passata variety, an optional jar of AI Foods pesto, and a recipe card featuring eight authentic regional Italian pizza combinations. Note: mozzarella should be added in the last 5 minutes of cooking — check the cooking time on your par-baked base and add accordingly.

Nothing artificial. Made with passion. Ready for your oven.

Contact us to order  ·  ciao@aifoods.uk

Recipe Card Suggestions — Eight Authentic Italian Pizzas

Each kit comes with recipe cards featuring eight classic regional Italian combinations. Our passata is the sauce — simply spread and top. Source your toppings from any good Italian deli or supermarket.

Margherita
The undisputed classic. Nothing more, nothing less.
Recipe Suggestions
Pizza Base
AI Foods Classica Passata
Toppings
Fior di latte or buffalo mozzarella · fresh basil · extra virgin olive oil
Marinara
Old-school Neapolitan. No cheese. Just the purest expression of tomato, garlic and oregano — the original pizza, predating even the Margherita.
Recipe Suggestions
Pizza Base
AI Foods Napoli Passata
Toppings
Extra virgin olive oil · no cheese
Prosciutto e Rucola
Bake the base, then finish with the toppings cold. The contrast of warm pizza and cool rocket with paper-thin prosciutto is quintessentially Italian.
Recipe Suggestions
Pizza Base
AI Foods Classica Passata or Basilico Pesto
Toppings
Mozzarella · post-bake: fresh rocket · shaved Parmesan · Parma ham
Quattro Stagioni
Four seasons, four quadrants. Artichoke hearts, prosciutto cotto, mushrooms and black olives — each in their own section, representing the seasons of the Italian year.
Recipe Suggestions
Pizza Base
AI Foods Rustica Passata
Toppings
Mozzarella · artichoke hearts · prosciutto cotto · mushrooms · black olives
Regina
The queen of Italian pizzas. Rich, generous and deeply satisfying — a celebration of the finest Italian deli ingredients together on one base.
Recipe Suggestions
Pizza Base
AI Foods Rustica Passata or Puttanesca Passata
Toppings
Mozzarella · mushrooms · prosciutto cotto · artichoke hearts · black olives
Salame Piccante
Italy's answer to spicy pizza — and far superior to its Americanised cousin. Spicy salame with the fire of fresh chilli. Authentically Italian, unapologetically bold.
Recipe Suggestions
Pizza Base
AI Foods Arrabbiata Passata
Toppings
Mozzarella · Italian spicy salame · fresh chilli
Romana
Spicy Italian sausage meets the heat of fresh chilli on a bed of our fiery Arrabbiata passata. A pizza that demands attention.
Recipe Suggestions
Pizza Base
AI Foods Arrabbiata Passata
Toppings
Mozzarella · Italian salsiccia piccante · fresh chilli · extra virgin olive oil
Verdura
The garden of Italy on a pizza. Grilled and roasted vegetables, rich in colour and flavour, lifted by the fragrance of our Basilico passata.
Recipe Suggestions
Pizza Base
AI Foods Basilico Passata or Basilico Pesto
Toppings
Mozzarella · grilled courgette · roasted aubergine · roasted red peppers · black olives · fresh basil · extra virgin olive oil

Coming Soon

Learn to cook,
the Italian way

Hands-on Italian cooking classes led by AI Foods, using our own passata and pesto — from homemade pasta and pizza to full Italian menus, for adults, kids and special occasions alike. We're finalising a venue, so dates and pricing will follow soon.

Italian Cooking Classes for Adults
(90 minutes)
A focused, hands-on session dedicated to one Italian classic at a time — fresh handmade pasta or proper pizza dough, taught properly, with time to cook, taste and enjoy it together.
Children's Cooking Classes
(60 minutes)
A fun, hands-on introduction to Italian cooking for kids — making fresh sauces, simple pasta dishes and pizza from scratch, in a safe and encouraging kitchen setting.
Hen Parties, Wedding Showers & Birthday Celebrations
(2 hours)
A memorable, hands-on fresh egg pasta-making experience for hen parties, wedding showers and birthday celebrations — great food, good company, and a proper Italian kitchen session to remember.
6-Week Italian Cooking Course
(90 minutes/session)
A progressive six-week journey through Italian home cooking — from fresh pasta and classic sauces to pizza and simple desserts — building real skills and confidence week by week.
Register Your Interest

How to Order

Fresh to your door
in 48 hours

All our products are made fresh to order. Simply get in touch, tell us what you'd like, and we'll have your jars ready within 48 hours. Mixed variety orders always welcome.

  • 01

    Browse & Choose

    Pick your passata, pesto and pizza kit options from our range above.

  • 02

    Email Us

    Drop us a line at ciao@aifoods.uk with your order and delivery postcode.

  • 03

    We Make It Fresh

    Your order is handcrafted to order and ready within 48 hours.

Place an Order
Minimum Order No minimum
Lead Time 48 hours
Mixed Varieties Always welcome
Passata Jar Size 450ml glass
Pesto Jar Size 300ml glass
Pizza Kits Made to order
Ingredients Organic tomatoes
Additives None. Ever.
Volume Discounts
50+ jars5% off
100+ jars10% off
200+ jars15% off

Get in Touch

We'd love to
hear from you

Whether you're placing an order, asking about wholesale, or just want to say ciao — we're here.

✉
📍
Based in
Ruislip, West London
🕐
Lead Time
48 hours from order
"Nothing artificial in our products. Made slowly. Made with passion."
AI Foods — Authentically Italian

10% of every sale funds a child's education

Divergent Learning Community CIC

Company No. 16765759

divergentlearningcommunity.org.uk